@thetrevorcrump: Almost every time I audit a brand’s ad strategy they always ask me what they should be doing with their organic content and how it can help… So here’s this is what I end up telling them… Stop making your product the main character of all your content. Your ads are already doing this. Unless it’s documenting how the product is built or something like that dont make it the center piece. Then pick one of these six content formats and start creating: 1) Documenting 2) Educating 3) Aspire 4) Inspire 5) Entertain 6) Directing That’s it. Figure out which one of those feels most natural to your brand and start testing it out. Once something hits then double down on what worked.

Ada | Luxury Brand Strategist :

Instead of selling or talking about your product just sell a lifestyle around your product

pinksunsets213 :

This is heavy on product based or experience based. Any suggestions on brands to follow that have more of a consulting or services angle?

Solace Grew :

So basically your content should be about the “feeling” that’s surrounding your product not directly the product itself. So if you’re selling organization e-books; film content showing how it feels to be a structured person; clean environment, time management etc

LEVEL ADDend ON :

I think it depends on the country. coz in my country the moment it's off the product, you immediately target the wrong audience.

Taylor Made Bead-tique :

Wow!!! I make beaded flowers. What do you suggest I do.

Dionne I Business Support :

We love the content mastery idea!

sultryscentskc :

Love this idea! As a small business that creates designer inspired perfumes, lotions and soap. Should I get people to submit videos of them using my soap to show how bubbly it gets? 😬 😳

My4ChairJournal | 4C Styling :

Thank you oh so much for sharing this.

Winniefierce :

I make boxer shorts what do I do? Help!

danny.boyee :

This is fire wisdom!! Products are boring. People, stories, moments, and lessons are what are engage-able

Jack Finger :

Sell a feeling not a product 👏

Mindful beauty :

Any recommendations for real estate agents in Hamptons, New York? Other than history of the place?

Jordan Tacker :

Any ideas for trades? (Epoxy, roofing, electrical companies etc?) Would you alter the concept at all for companies like this that do primarily b2b?

cardinalibakerycp :

We are doing BTS/Sitcom for ours

Ufuoma :

I love this part of Tictok 🥰, thanks for sharing

Aloha Aquarius :

This!!!!

Jay Cee :

/ai

Janelle Copeland :

This is great advice!👏🏽👏🏽👏🏽 Super helpful!

Ramona Bludau :

The Phenomenal Chi :

Your product should never be the main character of the content 🔥

Tarika Buyskes :

This is so helpful

r_o_p_a_e :

I teach female only dance classes can you please help me.

bodyfascianista :

How this translates into sales? Great if the videos go viral but the point is to sell products not to be content creators. I’m curious to hear your thoughts.

LunaMove :

I have gym brand , what should i do