@staffroomtalks: @Saie just flipped the script for brand partnerships. They didn’t partner with the New York Knicks to sell makeup to sports fans. They partnered with one of the strongest cultural symbols in New York. The smartest part? They reached an entirely new audience without changing who they are. From the Knicks City Dancers to content that feels native to basketball culture, every touchpoint still feels unmistakably Saie. That’s what makes this partnership feel strategic, not sponsored. @Laney

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Friday 19 June 2026 16:29:46 GMT