Tyla made history at the FIFA World Cup in a $170 shoe. Katy Perry performed on the same stage the next day in $1,000 Aquazzura. A hundred and seventy dollars. That is what the shoe cost that just walked onto the biggest stage on earth. Tyla — Grammy Award winner, South African icon, the voice of a generation — stood at the center of a World Cup opening ceremony in Mexico City and sang her national anthem in a Jeffrey Campbell Booyah mule. Not Louboutin. Not Jimmy Choo. Not Valentino. Jeffrey Campbell. A hundred and seventy dollars. And nobody in that stadium, nobody watching from the billions of screens around the planet, questioned the shoe for a single second. On June 11, 2026, Tyla became the first South African musician to ever sing the national anthem at a FIFA World Cup opening match. She performed Nkosi Sikelel iAfrika alongside the Mzansi Youth Choir at Mexico City Stadium before the Group A match between Mexico and South Africa. The Bafana Bafana players sang along from the pitch. Her dress, a custom halter design by Ellie Misner, was built around the colors of the South African flag — green, black, gold, red, white, and blue — with a sculptural skirt hem and a long neck tie. Her nails matched the flag. Alex Moss earrings. And on her feet — Jeffrey Campbell Booyah mules in white. In this video: -- The $170 Jeffrey Campbell shoe Tyla wore to make World Cup history -- Why a Grammy winner chose a $170 shoe for the biggest stage on earth -- The Katy Perry comparison — same World Cup, same stage, ten times the shoe price -- What this moment says about price, confidence, and representation The Jeffrey Campbell Booyah is a wedge mule with a transparent PVC upper strap, a sculptural cut-out heel, and a metallic ring accent at the back. The white version retails for $170 and the tan suede version for $195. It is not a couture shoe. It is not handmade in an Italian atelier. It is a Los Angeles-based brand built on accessible, bold design — the kind of shoe a 23-year-old South African pop star picks because it looks right, not because it costs right. The next day, Katy Perry performed at the second World Cup opening ceremony at SoFi Stadium in Los Angeles wearing Aquazzura Sea Wave Wedge 105 — a sculpted wave-shaped heel in silver. Two performers. Two opening ceremonies. Two completely different price points. Same World Cup. Same global audience. Same billion-viewer stage. The difference between the shoes is money. The difference between the moments is history. Tyla did not just perform at the World Cup. She represented. The flag dress was not a styling choice — it was a declaration. South Africa was playing their first World Cup group match on the global stage, and their most visible cultural ambassador stood at midfield wearing her country on her body. The players behind her sang the words she was singing. The choir beside her carried the harmony. And the shoe beneath her carried a price tag that most of her fans in Johannesburg, Durban, and Cape Town could actually afford. That accessibility matters. When a global pop star chooses a $170 shoe for the most important performance of her career, she is saying something to every young woman watching — you do not need a thousand-dollar heel to stand on the biggest stage in the world. You need the moment. The shoe just needs to show up. Styled by Lee Trigg. Tyla also performed at the Los Angeles ceremony alongside Future the following day, wearing a sportier white-and-blue look with baggy velvet pants and a cropped star-sleeved top. Jeffrey Campbell Booyah Mule White / Transparent PVC Strap / Cut-Out Wedge Heel / Metal Ring Detail $170 at jeffreycampbellshoes.com As worn by Tyla at the 2026 FIFA World Cup Opening Ceremony, Mexico City What shoe would you wear for the biggest moment of your life? Drop it below. #tyla #jeffreycampbell #booyah #fifaworldcup #worldcup2026 #southafrica #nkosisikelel #tylaworldcup #clearheels #affordableshoes #designershoes #shoereview #shoeof - @ideservenewshoes