@jackielynno: First time in Ulta since my no buy started and I had shampoo to buy but beauty all around me. Here's what actually happened and the mindset shift that's changing everything. This no buy was never about affording beauty, it was always about my emotional relationship with buying beauty. There will always be another sale - that's the point! #nobuy #over40beauty #ultabeauty #mindfulbeauty #skincareover40