@myodpodcast: Most people will start listing features. “It’s clean.” “It’s cold.” “It’s affordable.” “It’s good for you.” That is not selling. Selling starts when you understand the pain. Is the person thirsty? Are they tired? Are they in the sun? Are they about to speak on stage? Are they trying to avoid alcohol? Are they trying to make a healthier choice? A bottle of water is boring until you connect it to a real problem. People don’t buy products. They buy relief. Convenience. Status. Safety. Hope. A better version of themselves. The best salespeople don’t talk first. They observe. Would you buy the water?

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Saturday 20 June 2026 10:21:40 GMT