@adamthecco: Every time a ref blows for a hydration break at this World Cup, FOX cash in big. ITV made nothing from the same breaks. Once broadcasters get a taste of money like that, what’s stopping them pushing for more of it next time rights are negotiated. #fifaworldcup #worldcup2026 #sportsontiktok #footballtiktok

Billythetim 🏴󠁧󠁢󠁳󠁣󠁴󠁿 :

Like everything else, ruined when business gets involved to 'maximise revenue'

Stew Mason :

My concern is will fifa take these breaks into consideration when allocating future tournaments to different parts of the world? Will they now look for the hottest countries to play in to justify hydration breaks?

hammy3121 :

Collinshbk :

I actually love the break. Money talks, let them have it

Dean Wen :

RTE in Ireland 🇮🇪 also doesn’t play ads ….. appreciate it 🙏

Ethan 𖣂 :

TVP in Poland also don’t show any ads during the hydration breaks

Anti :

I call it AD BREAKS not HYDRATION BREAKS

Eoghan :

Prem won’t do it for multiple reasons. Firstly they couldn’t justify it as a hydration break because the weather almost never necessitates it. Secondly, their core viewership wouldn’t see the ads because of the ofcom rules and the blackout means those literally couldn’t be seen domestically anyway. Thirdly, even if owners wanted it I genuinely don’t believe they are incompetent enough to risk their products reputation vs the potential backlash. This could happen in leagues that need the revenue though but I’d imagine it’d be marketed differently to sneak it through

harald🇧🇻 :

after what i have heard Norway do not shows add

Harry :

they paid HALF A BILLION DOLLARS for broadcasting rights. leave them alone.

iKrokarna3D :

this is US capitalism in fotball, a sport they never even talk about unless they are giving Donny a peace price!

Big Daddy Al :

Does player’s injury or foul not break the flow of the game?

rj127 :

This is why i watch Telemundo

Robbie Seela :

The ref should just say no to the break because it is his pitch

Stephen Fee :

I watch @Telemundo because of this!

Lindelani Mhlongo :

Football is not suitable for these breaks.

Uncle Andy :

England doesn’t need hydration breaks because of our weather 😂 so think we will be alright

Darren :

The loud booing doesnt go unnoticed

jacobeeeedwards :

If this is brought to the prem I’m not renewing season ticket

Glöynbywporffor :

UEFA has already confirmed they will not do hydration breaks.

Eddie Durand :

They already do on the USA premier league coverage half screen ads and banner ads saw that when I was out there the other year

Pault46 :

This is one of the reasons why football hasn't taken off in the usa on tv because unlike nfl there aren't breaks every 30 seconds for them to bombarded you with adverts,hopefully these hydration breaks won't become part of the game after this world cup

Cookiemonsta5256 :

STOP WATCHING THIS WAR CUP

￴ ￴ ￴ ￴ ￴ ￴ ￴ ￴ ￴ ￴￴ ￴ ￴ :

some games have very high temps. it's necessary. and you can't have it in some and not others

Paul Smith :

UEFA has already confirmed these breaks won’t happen at the next euro’s