@adamthecco: Every time a ref blows for a hydration break at this World Cup, FOX cash in big. ITV made nothing from the same breaks. Once broadcasters get a taste of money like that, what’s stopping them pushing for more of it next time rights are negotiated. #fifaworldcup #worldcup2026 #sportsontiktok #footballtiktok

rj127 :

This is why i watch Telemundo

Billythetim 🏴󠁧󠁢󠁳󠁣󠁴󠁿 :

Like everything else, ruined when business gets involved to 'maximise revenue'

Jinx1123 :

I like adverts

Stew Mason :

My concern is will fifa take these breaks into consideration when allocating future tournaments to different parts of the world? Will they now look for the hottest countries to play in to justify hydration breaks?

Anti :

I call it AD BREAKS not HYDRATION BREAKS

Collinshbk :

I actually love the break. Money talks, let them have it

Eoghan :

Prem won’t do it for multiple reasons. Firstly they couldn’t justify it as a hydration break because the weather almost never necessitates it. Secondly, their core viewership wouldn’t see the ads because of the ofcom rules and the blackout means those literally couldn’t be seen domestically anyway. Thirdly, even if owners wanted it I genuinely don’t believe they are incompetent enough to risk their products reputation vs the potential backlash. This could happen in leagues that need the revenue though but I’d imagine it’d be marketed differently to sneak it through

iKrokarna3D :

this is US capitalism in fotball, a sport they never even talk about unless they are giving Donny a peace price!

Ethan 𖣂 :

TVP in Poland also don’t show any ads during the hydration breaks

hammy3121 :

harald🇧🇻 :

after what i have heard Norway do not shows add

Dean Wen :

RTE in Ireland 🇮🇪 also doesn’t play ads ….. appreciate it 🙏

user7813 :

I will stop watching football if that’s the case

Robbie Seela :

The ref should just say no to the break because it is his pitch

Big Daddy Al :

Does player’s injury or foul not break the flow of the game?

Stephen Fee :

I watch @Telemundo because of this!

Uncle Andy :

England doesn’t need hydration breaks because of our weather 😂 so think we will be alright

Lindelani Mhlongo :

Football is not suitable for these breaks.

Darren :

The loud booing doesnt go unnoticed

Glöynbywporffor :

UEFA has already confirmed they will not do hydration breaks.

Pault46 :

This is one of the reasons why football hasn't taken off in the usa on tv because unlike nfl there aren't breaks every 30 seconds for them to bombarded you with adverts,hopefully these hydration breaks won't become part of the game after this world cup

jacobeeeedwards :

If this is brought to the prem I’m not renewing season ticket

MrDoorey :

Belgium also not showing it

Qaid :

I think we all imagined this is how it would be if USA took over football and they’ve achieved it

OnlyG :

That and dynamic pricing have to be banned in the UK!