@ashi.branding: It's not a coincidence that having two phones and the offline trend are becoming status signals at the same time everyone became permanently reachable. They're both responses to the same thing: the desire to perform self-governance and control in a world that no longer asks for your permission to reach you. And it's changing how brands and celebrities show up too — they're opting for smaller, curated communities over mass broadcast. #branding #technology #culture #genz #socialmedia

Ashi | Brand Strategy
Ashi | Brand Strategy
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Region: AU
Sunday 21 June 2026 08:39:08 GMT
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s_yn22
carterblu :
Calling it a status symbol is crazy
2026-06-21 14:30:35
300
kadderin
kadd3rin :
I have two phones because my work pays for the second one. I'm on-call for a tech job. I'm not giving my work access to data, and you shouldn't either. Once my employer started mandating security on my phone and installing root level access I removed all work apps from my personal devices. It's also critical to separate your devices and accounts if you have creative works or personal projects so your company cannot claim them as their own.
2026-06-22 03:04:31
12
hojackontiktok
Howard Jackson :
I’d never use a personal phone for work
2026-06-23 05:42:50
0
dontkillsebastian
Sebastian | Starseed Lab AI :
No phone is flex. And, I have two phones for work.
2026-06-23 05:01:21
1
nadiaaramss
nadiaaa :
From my perspective it just means that you’re bound by your job. Getting to choose how to spend your time is way more impressive than being obligated to your job and answering a dedicated phone for your job
2026-06-21 10:12:00
81
gnak7
King Arthur :
Thats why i have 50 phones
2026-06-22 00:45:52
37
liluzimurt
rich homie khan :
no phones is the status symbol
2026-06-22 20:28:11
3
42dogz
42Hawks :
can’t iphones do dual sim?
2026-06-22 14:16:51
1
jokesonyouuu444
jokesonyouuu444 :
I barely want the one phone I have tbh
2026-06-22 04:32:33
7
boxedwines
ABC :
False - it’s just one for work and one for personal; having one for work means the opposite: that you’re ALWAYS reachable.
2026-06-22 07:03:16
11
artemisc0
دعاء :
Almost everyone in corporate has two phones one for work and one for personal. Businessmen/women always had that, sure it might be a status symbol that u have separate work from life but not specific to a generation and it’s definitely not new. Would be better to highlight the overconsumption angle rather than the obsession we have overanalyzing “status”
2026-06-21 08:57:47
166
gigimh12
Gina :
I have two phones because I don’t want all my personal shit on my work phone that could get subpoenaed if a deal I’m on ends up in litigation. No thank you.
2026-06-23 05:23:02
0
xoxo_delulugirl
🌺 :
Holy overconsumption
2026-06-21 15:29:48
18
cyberfairymothballgirl
Lys :
Big phone propaganda
2026-06-22 00:22:06
7
zsalekbalazs
Balázs Zsálek :
It used to be iPhone and BlackBerry 😌
2026-06-21 16:01:22
2
dingdongoolong
🫥 :
girl my second phone is my work phone and contains sensitive data
2026-06-22 11:25:03
1
bu11erfi3ldma11h3w
Matthew :
my grandma has 4
2026-06-21 12:59:06
3
diesel_mumma
Breanna :
I have 3. I hate it. 🤦🏻‍♀️
2026-06-21 19:19:00
3
electropicalisada
bella :
To some extent, i see it as people dividing their personal life to their work life
2026-06-21 13:55:33
6
marcu5s95
marcus :
Yall worry too much about simple things
2026-06-22 11:28:23
1
svn46967
svenja :
companies love giving phones to employees tho just another tax write off for them
2026-06-22 09:17:18
1
user104661934
user104661934 :
I have 2 phones. 1 is perma silenced. The other I used to call family
2026-06-23 04:09:58
1
tito.treez
tito treez :
Work pays for my 2nd line. It ain’t worth it
2026-06-23 01:03:03
1
stardustaare
stardustaare :
i have like 5 phones. 4 of them are in a drawer in varying states of distress
2026-06-22 00:54:34
1
forfivemedia
forfivemedia :
My new job makes me feel like I need one. A personal line is needed. But also cos I can aura farm with 2. The iPhone air was made for this
2026-06-21 18:25:27
1
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