@alextwma: From a bet, to a signature, to a brand: how Lacoste changed the fashion industry.

Aussiedonut :

he lost le bet but at what la coste?

Andrew :

to say he created the 'polo' shirt ignores Ralph Lauren's involvement in popularizing the design. RL's product was so successful that the shirt first conceptualized and marketed by Lacoste became known as a Polo shirt.

Alex Ma :

Two things worth nothing: 1929 is the recorded year Lacoste stopped playing, but he continued as the non-playing captain of the Davis Cup until 1933—the year I mention in this video. Secondly, no, this is not an ad.

C.M :

Crazy how influential tennis has been on the fashion world!

Kralq na thcto :

Bloom in my park :

How do you research all these forgotten fashion facts? Every single one is super interesting. Love it.

suli :

locked in my show is on

🪶 :

It's pronounced La cost????

chook :

That’s so cool

WrongSideOfTheTracks ⦭ :

I have first seen this logo on these bad boys and I have always associated the brand with them

𝕽𝖆𝖞 𝕬𝖘𝖍𝖇𝖔𝖗𝖓𝖊 :

La Cost of Living 🐊

zillundcan :

The 🐊 is the only logo I am happy to wear, if it’s small. Or the painted version of the Polo player, again if small. Not really sure logos have been an overall good addition to fashion

Riad :

He’s the one who created a polo tshirt

Hakob :

I don't know why but every time this dude comes in my fyp I can't scroll down 😂

Henry Hawk :

If I remember correctly people thought his shirt was cheating when he could move so fast in his short sleeves

Tobey K :

Eat Build Ride Repair :

I hate visible logo, especially when there is no option for a hidden version. I ain't anyone's walking billboard 😳

Gio :

so bro had hardest drip in 1926

Edward cricket :

Everyone knows this

cheetodust :

I like how he was an undercover designer cosplaying as a sports person

ᦔꪖꪀ𝒾ꫀꪶ† :

great content

madi ⋆✴︎˚｡⋆⋆✴︎˚｡⋆ :

i adoreeeee these videos

Monica :

Love TT university! I had no idea - thank you! Shame the brand is not as prestigious, upscale & significant.

kerry :

Really shows how what feels like losing opens up new doors instead