@joshuamaraney: How to Connect Your Google Business Profile Directly to Google Analytics 4 Connecting your Google Business Profile (GBP) to Google Analytics 4 (GA4) allows you to track local engagement metrics alongside your website traffic. This gives you better visibility into how users are finding and interacting with your business from Google Search and Google Maps. By connecting GBP and GA4, you can measure the impact of local SEO efforts, understand user behaviour more accurately, and see how Google Business Profile traffic contributes to your overall marketing performance. Watch the full video to see exactly how to set it up. #GoogleBusinessProfile #GoogleAnalytics4 #GA4 #LocalSEO #DigitalMarketing