@darbyirl_: #ad #ElevenCreativePartner I tested the same content with and without background music. The difference in views was HUUUGE. Turns out the music underneath your video is doing more work than you think. It’s affecting watch time, retention, and whether someone keeps scrolling or stays. I stopped pulling music from stock libraries and started generating custom tracks with @elevenlabsio ElevenCreative Music. You describe the mood, or just upload your video and it builds the track around your content. Your content deserves music that was made for it. Comment ‘ELEVEN’ & I’ll send you the link for a free trial to ElevenCreative! 🫶