@amber.figlow: For six years, every brand deal I ever landed showed up the same way... as an email in my inbox. I never pitched because I never had to. The work just found me, and I quietly built a whole revenue stream on top of that without ever learning the skill underneath it. Then 2026 hit and my inbox went quiet, too quiet. So this year, for the first time, I had to go out and pitch myself, and it turns out that's a completely different muscle than the one I'd been using. One I never actually built. And me not being at Cannes this year is a harsh dose of reality when it comes to this revenue stream. I planned the trip, I pitched, I applied for the creator funds, and none of it landed. So I'm in my office instead of the south of France, and yeah, it stung. But sitting it out taught me more than going would have. Waiting to get picked was NEVER going to be a solid strategy, it just felt like one because it worked for a while. So I'm doing the thing I tell everyone else to do. I'm becoming a student again. Nina from @sidewalkerdaily has spent years on the brand side, deciding which creators got paid, and also helping people land paid brand deals! Next week we're co-hosting a free webinar where I am going to spill the tea on my brand deals, and then I am going to learn to pitch and negotiate right alongside you. Not as the expert who figured it ALL out, but as someone figuring it out, out loud. It's free, it's next Tuesday June 30th, and I'd love for you to come learn with me. Sign up for it here: https://sidewalkerdaily.lpages.co/how-to-land-paid-brand-deals-amber/ P.S. I am an affiliate, so while the webinar is completely free, if you decide to make a purchase, I will earn a small commission.

Amber | Content Strategy

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Monday 22 June 2026 15:05:58 GMT