The Wall Street Journal
Region: US
Monday 22 June 2026 16:00:00 GMT
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Rod Green :
Tim Cook’s pay in 2025 was $74.3 million.
2026-06-23 02:35:36
5
tenembra :
The trillion dollar company needs more money?
2026-06-22 21:57:49
2892
ＤＶＮＩＥＬ :
Apple made 112 billion dollars in net profit in 2025
2026-06-22 18:15:01
3795
Eric :
The problem is the need for exponential profit.
2026-06-22 19:03:02
2100
user78469200025 :
stop buying Apple
2026-06-22 21:50:58
580
Park Meva :
you just know trump is behind the price increases
2026-06-22 18:26:44
207
Raul Rodriguez :
Did the executives take a bonuses last year?
2026-06-22 19:32:42
216
Dylan Miller :
They could keep the price the same at the expense of decreasing revenue, but they’re too greedy. They’re so overpriced already…
2026-06-22 19:27:51
84
Kurisu :
Raising prices without raising innovation. This has been Apple’s strategy lately 😬
2026-06-24 15:30:31
13
user757313 :
Yeah, not paying more for a phone. I don’t care how fancy it is. I will hold on to my 14 even if I gotta have it on a charger all day.
2026-06-22 21:51:58
32
Juicy_Cake_Farts :
They have always raised their prices. Now they just have another reason to.
2026-06-22 22:02:51
14
fcukp :
unavoidable unsustainable to maintain PROFITS. paying nearly no tax
2026-06-23 14:24:05
14
General :
making record profits btw
2026-06-23 14:39:02
35
Ben :
Or.. they could make less than $100B in net profit and keep the prices the same.
2026-06-22 21:06:19
13
californiadreamer60 :
I switched to Samsung after 20 years of apple
2026-06-23 01:31:40
5
goodfellowglenn :
For real, how long before we admit that these phones are no longer worth it?
2026-06-23 02:17:13
6
Jennifer 💙 :
Tim makes 74 million a year.
2026-06-23 02:42:53
15
. :
Buy the 17 and don’t upgrade for 5 years
2026-06-22 19:39:18
143
Colter Warren :
Apple is charging roughly 2–3 times the direct manufacturing cost. RAM itself is probably only about $50–70 of the total cost, or around 4–6% of the retail price. They made 112 billion last year and spent another 93 billion on stock buy backs. They don’t work for their customers they work for their investors.
2026-06-22 19:18:09
153
larry :
I actually don’t believe one word at Tim Cook’s mouth anymore, especially after they are paying Google $1 billion a year to use their AI.
2026-06-22 22:21:06
31
Redbone Derphound :
Or he could take a pay cut🤪
2026-06-23 01:11:06
19
another dave :
You don’t need a new phone
2026-06-22 22:53:16
5
Inca_legend :
When have they actually mitigated cost 😂
2026-06-23 02:22:14
5
appleuser99846739 :
“Forced to”… let’s talk about the amount of profit Apple makes.
2026-06-23 10:54:09
55
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