@wast3lands: trocando um papo sobre “ser artista”MORANDO EM SÃO PAULO #fyp

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Tuesday 23 June 2026 00:54:58 GMT
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Allow us to introduce our *noren*⛩️ (fabric shop curtains) and *chochin*🏮 (paper lanterns)! Based on the designs from our Wakayama flagship store,
Allow us to introduce our *noren*⛩️ (fabric shop curtains) and *chochin*🏮 (paper lanterns)! Based on the designs from our Wakayama flagship store, "Ide Shoten," these pieces were hand-painted with a brush over the course of three weeks by the Japanese calligrapher Kuniharu Yoshida. Below, we explain the significance of *noren*⛩️ and *chochin*🏮 in Japan. 1. Noren(暖簾) ⛩️ A noren is a split curtain hung at the eaves or entrance of a shop; it originated as a practical item to block out sunlight, wind, and dust. Signal of business status: A displayed noren indicates the shop is open for business, while a noren that has been taken down or moved inside signifies that the shop is preparing to open or has closed for the day. It is customary for customers to gently push the curtain aside with their hands when entering. A symbol of reputation and pride: In the history of Japanese commerce, the noren symbolizes a shop's brand value, reputation, and history. 2. Chōchin(提灯) 🏮 These are traditional lanterns made by creating a framework of bamboo ribs, covering it with paper or vinyl, and placing a light source inside. Originally practical, collapsible lights, they evolved to serve as shop signage. Signage and Customer Attraction: These illuminated signs catch the eyes of passersby in dark alleys or on night streets. They often display the shop's name or signature dishes (e.g., ramen, yakitori, oden) so that the type of food served is immediately recognizable from a distance. Indication of Business Status: When lit at night, they signal that the shop is open for business. #noren #chochin #japaneseculture #japanesehistory #japanesefood @KUNIHARU YOSHIDA

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