@markizmarketing: De Beers didn't sell diamonds. They sold a belief — and made the whole world pay for it. Before 1938, less than 10% of engagement rings had diamonds. The two-months'-salary rule? Made up. The idea that a small diamond means he doesn't love you enough? Marketing copy. This is Social Norming — one of the most powerful psychological tools in existence. And it's being used on your customers right now. Comment NORM and I'll send you the free breakdown of how it works — and how to use it in your business. #marketingpsychology #socialproof #consumerpsychology #businessowner #marketingstrategy