@neilpatel: Most businesses aren't losing customers because of bad products. They're losing them because of invisible friction that nobody added on purpose and nobody ever removed. In 2015, Elon Musk benchmarked buying a Tesla against ordering a Domino's pizza, found 64 steps in their checkout, and eliminated 44 of them. That one move helped take Tesla from $2 billion to $20 billion in revenue in under 30 months. In this video, I break down the 8 friction zones hiding inside your funnel and show you exactly how to find and remove them.

Neil Patel

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Wednesday 24 June 2026 12:00:00 GMT