@robdwillis: Steal this 3-part structure from David Attenborough David Attenborough has a 3-part structure underneath every speech that moves people to act. Build, turn, land. Build escalates the scale: one person, a city, a team, a country. Each step bigger than the last. He stacks the rhythm with anaphora, repeating 'they' at the start of each phrase. Turn flips the meaning inside the same sentence. 'Hope springs eternal. But we do not have eternity.' Same word, reversed direction. Land is declarative closure. Short, resolved sentences. 'We need to do this now. I believe we can do that.' No expansion, no qualification, just direction. Build, turn, land. Steal that the next time you need people to move. Which speaker should I break down next? Drop a name below. 🎙️ Chief Story Officer #storytelling #communication #publicspeaking #leadership #presentationskills

Rob D. Willis

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Wednesday 24 June 2026 06:29:47 GMT