@simonbeard_official: This Teenage Mutant Ninja Turtles pizzeria in Santa Monica is a trend with real legs. Great operators can license iconic IP for less than 10 percent fees and turn nostalgia into an entire business. We did this at Culture Kings. Our licensing program hit $30 to $40 million a year selling nostalgia on a t-shirt. Now imagine doing it in food. Full styled experience, queues out the door on opening day, and merch that probably makes up 30 percent of every sale. Plus the most Instagrammable moment that markets itself for free. What IP out there would you license and build a full experience around.

Simon Beard

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Region: AU

Wednesday 24 June 2026 07:40:29 GMT