@tiktokforbusiness: If your brand isn’t testing out TikTok LIVE shopping, this is your sign! Calvin Anderson, SVP Global Direct-to-Consumer at @SharkNinja, on why TikTok Live Shopping goes way beyond the sale. it’s about showing up for your audience, building community, and creating the kind of connection that keeps people coming back long after the checkout. #tiktokforbusiness #tiktokatcannes #tiktoklive #tiktokshop

TikTok for Business

Open In TikTok:

Region: GB

Wednesday 24 June 2026 12:19:00 GMT