@atlasberry008: Meta just launched its own smart glasses at $299 — and quietly dropped the Ray-Ban name it rode for five years. Everyone’s calling it cold-blooded. It’s actually a smart move. Ray-Ban’s job was to make a camera on your face feel normal. Once that worked, the borrowed brand became a tax — so Meta killed it, cut the price, and kept the same hardware. Same week Snap shipped a $2,200 pair nobody asked for, Meta shipped a whole ladder from $299 to $799. Borrowed credibility is the fastest way in. Just never forget it’s a loan. Join our community Frontier. Link in bio. Meta, Meta Glasses, Ray-Ban, EssilorLuxottica, Snap, smart glasses, brand strategy, Kylie Jenner, Zuckerberg, AI hardware @Kylie Jenner #founders #startups #venturecapital #AI #smartglasses