@stevesentya: Bobbi brown is leaving department stores except Nordstrom from what’s being said. Is this an Estée Lauder power move? What’s your thoughts on it? #bobbibrown #bobbibrowncosmetics #esteelauder #sephora #ulta

Beauty by Steve
Beauty by Steve
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Wednesday 24 June 2026 14:01:56 GMT
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lindsaycoble
Lindsay Coble :
Ever since Bobbi sold the company its gone downhill. Just like MAC has gone downhill. I miss the MAC days before Estée Lauder took over
2026-06-24 17:12:19
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kurtmua
Kurt :
Estée are cutting costs everywhere!
2026-06-24 18:11:21
20
joro2839
JR :
I think they don't want to pay counter people anymore
2026-06-24 20:24:25
15
brenicon
brenicon :
I think it’s an Estée Lauder decision. I have worked freelance in Ulta for Estée and they have made a lot of changes in their company as of recently like cutting costs wherever they can. I think they want to focus more on Ulta because they have freelancers who are onboarded Estée Lauder makeup, then once they are working for them get forced into selling Bobbi and a bunch of other brands at the same time for no more money! It’s like doing 5 jobs but getting paid for 1! Therefore they make more money in ultas for less cost to the company
2026-06-24 20:03:42
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isita.705
Isita.705 :
I feel like beauty in department stores is a thing of the past. When I think of department stores, I think of grandmas. I’ve been going around to the different department stores for Chanel fresh tint and the customer service is a step below Sephora.
2026-06-24 14:34:19
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noracavett
Greenteamochicat :
100% this is an estee thing sales have been down so bad recently I have a feeling they are gonna pull too faced out of physical stores eventually every shipment we get at ccs is overflowing with too faced products I’m talking 200 of the same shade of lipstick at a time and they never sell
2026-06-26 06:35:46
0
ashleypena228
Ashley Pena :
Let’s be real. Profits are down in department stores because in store doesn’t get the same sales, gifts, etc. It is almost impossible to work for these brands in a store environment where everything is full price vs consumers shopping online and scoring 30-40% off their purchases, free gifts, etc.
2026-06-25 00:11:16
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irisdanielle
Iris 🖤 :
It’s leaving Nordstrom too right? I was confused about that. I thought it was leaving the entire United States and going solely e-commerce.
2026-06-24 17:31:00
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gardens0fbabylon
GardensofBabylon :
I can’t live without my Bobbi brown face base. I’ve been using it for yearssss. No! 😩
2026-06-24 18:07:55
2
jacob.geee
jacob.geee :
lwk i think macys is making room for kiko to come in because consumers are looking for more affordable options and kiko is at a much more approachable price point than bobbi
2026-06-24 18:37:16
12
byjessmendez
Jes ⭐️ :
It’s crazy because Bobbi brown is so rare to find in store at Sephora to begin with. I only see it at Ulta
2026-06-25 06:55:18
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meivesss
Meivesss :
It’s a Lauder thing
2026-06-26 14:45:06
2
fakebrit1
Erica ✨💚💛💙✨ :
It’s both. Department stores are dated. I had to leave Nordstrom because the company sucks but working in the beauty department is like living back in 1995. Sitting in those manager meetings is like reminiscent of dail-up internet.
2026-06-24 20:33:03
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makeupdealer8
Makeupdealer :
I think they are going get rid of the whole cosmetic’s department it’s not profitable
2026-06-24 16:38:43
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shantiharris0
Shanti :
Scary times, but I think it's going to trickle down. Look up the numbers the only counters that are up are the full fragrance ones. I think this may be a sign of what's to come.
2026-06-24 17:52:33
3
guillermojaleman
Guillermo J Aleman :
Maybe is leaving only Macys.. Nordstrom is still full price
2026-06-24 18:06:37
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glowandtellwithkel
Kelly | Glow & Tell :
Their color corrector cream and primer - best in the biz
2026-06-24 22:10:19
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bitterbettiee
Bitterbettiee :
I think it’s a Lauder thing
2026-06-25 16:46:59
1
rubester0524
Rubester0524 :
Seeing as Bobbi Brown left her own brand and is now E Com with Jones Road Beauty not all that surprised, granted I am sure they have a few classic products that people will keep on repurchase and that may keep them in business but wouldn't be surprised if it isnt what all that many are gravitating to in stores.
2026-06-24 20:07:50
2
namastechc
Outdoorlady :
Bobbi brown is so slept on
2026-06-25 00:11:41
3
ksha82
Kelly :
Wonder if it's staying at Von Maur.
2026-06-24 23:32:53
2
jacquelinejamesphoto
Jacqueline James :
Bobbi is so underrated, the highlighters are unbelievable. They need more influencers
2026-06-24 20:31:29
2
jrichloves
Jacqueline Rich :
sounds like i need to go stock up on my eyebrow pencil
2026-06-24 15:23:27
2
thurstarchie
Thurston Archibald :
Too Faced and smashbox have multiple buyers lined up? There’s many articles about this online lol. I think saying a brand like too faced that has multiple top 5 skus is undesirable is foolish imo.
2026-06-24 18:20:24
2
cassandracardona3
Cassandra Cardona :
It’s Estee…Bobbi sold to Estee….so mama Lauder is the one is making that kind of decision. I think now with Ulta and Sephora ya don’t need a huge department store or buy online correct?
2026-06-24 20:43:43
2
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