@ugcwithkaytelynn: If I started a brand and had no idea how to get the right message to my target audience, this is exactly what I would do: I’d start by figuring out WHY people actually buy. Because most brands are talking about features, while customers are making decisions based on emotions, frustrations, and desired outcomes. So I’d go read reviews of my product + competitors too. What are people constantly complaining about? What made them finally buy? What almost stopped them from purchasing? Then I’d take those insights and build my messaging around them. #adcreative #brandstrategy #contentstrategy #ugccreator #ugc