@adamcbenjamin: One of the biggest marketing mistakes businesses make is treating every channel the same. They sell on Instagram. They sell in ads. They sell in email. They sell on their website. Everywhere. But every channel has a different job. Social builds trust. Ads create awareness and demand. Retargeting drives conversions. Websites educate. Email nurtures. When every channel plays the same role, the system breaks. Marketing works best when each piece does its own job.