@mattrosenman: I did ask for weird and/or difficult rebranding challenges and this certainly fits the bill for both. My request got a lot more love on IG and this was the top comment by a mile. Unhealthy rebrands are so hard because nothing is ever made to seem unhealthy, so you need to find that line. And in this case, it was a double whammy of trying not to be too gross. I have a long list of discarded drink names I didn’t use because they were… a lot. What should I rebrand next?