@sterling.cooper.draper: Enjoli Perfume, 1978. Bring home the bacon, fry it up in the pan! The iconic Enjoli perfume campaign of the 1980s marketed the "24-hour woman" . Created by Charles of the Ritz, it celebrated the ultimate multi-tasker who could "bring home the bacon, fry it up in a pan," and look glamorous doing it. The ads positioned the fragrance as an 8-hour perfume for a woman's demanding lifestyle. The campaign championed the "Supermom" and career-minded woman who managed professional life, household chores, and romantic duties all in one day . It played on the idea that a woman can successfully balance an endless loop of responsibilities while smelling wonderful. The campaign is most remembered for its incredibly catchy, Broadway-style musical anthem. The lyrics were a playful, empowering twist on Peggy Lee’s 1962 song "I'm a Woman". The core lyrics stated: "Cause I'm a woman...I can bring home the bacon Fry it up in a pan And never, never, never let you forget you're a man!". #enjoli #80sthrowback #retro #vintage
S/C/D Media Lab
Region: US
Saturday 27 June 2026 01:27:00 GMT
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jaztamaar :
I’m 52 and remember every word. We were told we could do it all. We did. Consequences vary.
2026-06-27 14:51:21
1307
detiad08 :
Oh look, we have always been expected to do it all 😂
2026-06-27 11:53:22
971
Tampa820 :
This is the actual mindset I was raised on in the 80’s. Now I’m 56yo and realize it was a huge scam
2026-06-28 15:33:46
301
Lolly_2014 :
Told us we were supposed to do everything and work full time.
2026-06-27 14:58:39
277
Fur Real, Not My Plan :
They really did a number on us. I’m freaking exhausted
2026-06-28 10:34:46
113
Jennifer L McNutt-Smith :
Being gaslit at 11 years old was crazy work.
2026-07-06 23:02:57
32
GrannyGreenBeans :
I loved that commercial! I looked good, I was a wife, a professional, a soccer mom, did refreshments at cub scouts, kept my house spotless & smelled great! HAD A NERVOUS BREAKDOWN AT 40 ! 😂
2026-07-12 18:21:24
42
LoriB1776 :
Hard programming. We didn’t have a clue we were all being played
2026-07-02 04:26:22
43
Angela June Lorenzo :
I reference this commercial all the time! This was the messaging that us young girls had in the 80’s! Have to do all, be all, to every one and every thing!! So crazy.
2026-07-10 00:06:33
42
Hotchocolate74 :
I asked for this perfume for Christmas and thought I was the s***!🤣🤣🤣
2026-07-14 19:47:04
9
boomchickaboom :
In grad school in the 80s I was talking to a female mentor about the “you can have it all” message and she told me “you can have it all, just not all at the same time.” I have never forgotten that.
2026-07-11 16:48:45
37
Lisa Beth :
Yes. I'm 62. This is the woman I was, I did it all because that's what a woman needed to be.
Happily single today and recovering.
2026-07-06 01:09:11
11
brandelynsweetenb :
I can wash the clothes, feed the kids, then wake the kids up, feed them and later bring home the money, cook dinner and still look like the woman you fell for.......I'm tired and only thought about this😂😂
2026-07-29 02:40:43
10
Shelly 🐚 Williams 🦦 :
I am 55 and I’m pretty sure EVERY TIME I’ve ever made bacon - the literal bacon 🥓 - I’ve heard this in my head.
2026-07-10 00:29:10
42
Teresa Castillo :
This fricken commercial was very very influencial
2026-07-02 03:53:44
17
PR_Snup :
I can bring home the bacon, fry it up in a pan, and never let you forget the man cuz I’m a woman Enjoli🤮but those were the times
2026-08-17 04:05:43
1
YOYOK :
Singing every word and dancing the moves at 11 years old. Enjoli.
2026-07-28 01:41:53
13
lauraleighotter :
The perfume was awful by the way
2026-07-06 04:17:04
15
Daisymay1969 :
We still do it all!
2026-07-16 14:25:06
6
Monica Patterson :
52 years old. this damn jingle was playing on repeat in my brain yesterday while I was trying to work. Haven't seen or heard it in decades until your video!
2026-07-14 12:32:07
8
Eric :
To be fair, this song wasn't a jingle - it was written by Leiber & Stoller in 1962. Peggy Lee, Maria Muldaur, Bette Midler, Reba McIntire and many others have recorded it.
2026-06-27 17:16:50
5
🦇💀🎃BlackTeaWithHoney🎃💀🦇 :
Why do I still know this jingle but don't know where I left my keys
2026-06-27 19:09:18
137
tizzlygg :
As a child I would see this and ask "where is this man she's talking about? What is he doing?"
2026-07-10 17:16:34
13
rachelbrown027 :
56 -- we use to sing this jingle on the school playground while we were swinging in '78 😂
2026-07-05 19:16:43
20
Fancie :
It's called conditioning and we had a lot of it
2026-06-28 13:28:55
15
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