@c.e.o_eddy: Here's the truth When you ask "How much can you afford?" you immediately move the conversation from value to cheap negotiation. Now the client feels your price was never serious. They will push you lower and lower until the work is no longer worth it. When you reduce the price too quickly, you destroy your own positioning. The client starts wondering "If the price can drop this fast, was the first price just a trick?" When you give discount immediately, you train the client to believe that your work is flexible and negotiable. Serious clients respect professionals who stand behind their value. What you should do instead Acknowledge the concern and bring the conversation back to the result they want. Example "I understand. The price reflects the strategy and work needed to achieve the result you want. If the goal is important for your brand, this approach will give you the strongest outcome." Why this works ✅ 1.It keeps your value strong 2. It shifts the discussion from price to results 3. It positions you as a professional, not someone desperate for the job. The truth most people don't understand is this Many clients don't actually mean "I can't pay." What they really mean is "I'm not yet convinced the value is worth it." Your job is not to drop the price Your job is to increase the perceived value. If this was helpful Give us a follow and share. #Sale #brandstrategy #entrepreneurship #creativeprocess