@purascans: ⚠️Scanned with the Pura app.⚠️ Here’s what’s not on the box: 1,4-dioxane. The EPA classifies it as a probable human carcinogen — and in 2024 it officially ruled the chemical poses an unreasonable risk to human health. You’ll never find it in the ingredients list, because it’s not an ingredient. It’s a contaminant created during manufacturing, in basically every conventional cleaner made with ethoxylated surfactants. No label is required to mention it. Most don’t. It got concerning enough that New York became the first state in the country to legally cap how much 1,4-dioxane is allowed in household cleaners at all — down to 1 part per million. Sit with that. A chemical so flagged a state had to pass a law to limit it, sitting in your dish detergent, invisible on the label. Finish, Cascade, Palmolive — same category, same blind spot. None of them have to disclose a byproduct that technically isn’t an ingredient. Branch Basics scanned clean. Legal doesn’t mean tested. It just means nobody made them prove it’s safe. Comment “pura” to expose any product.

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Monday 29 June 2026 02:05:11 GMT