@echo.season: This story first broke in April, when indie musician/writer Eliza McLamb published a Substack essay called "Fake Fans" after digging into Chaotic Good's website and discovering a client list that included Geese, Cameron Winter, Mk.gee, Dijon, Oklou, Jane Remover, Wet Leg, Laufey, and Mitski - alongside pop giants like Dua Lipa, Justin Bieber, Coldplay, Shawn Mendes, Sombr, and Alex Warren (this is just a few of their clients, many more are unconfirmed/unknown). Wired then also wrote an article calling their operations a "psyop," specifically pointing to Geese's recent rise - for Geese, it’s confirmed that Chaotic Good ran ‘narrative campaigns’ around the album Getting Killed, and for Cameron Winter’s viral solo track "Love Takes Miles”. For others, the level of involvement is unknown - they may have only used Chaotic Good for legitimate digital PR, not the full fake-account treatment. A lot of their marketing services are just standard industry practice at this point (fake ‘fan’ accounts, paid UGC content, etc.), but the ‘narrative campaigns’ and sheer scale of their operations definitely seems ethically questionable and deceptive. The fact that they quietly removed their client list and narrative campaigns page from their website within days of the controversy tells you everything you need to know. At the end of the day, ‘fake-organic’ PR of this nature taking over was inevitable for the era of internet we are in. But the real scary part? If this is what's happening in music, just imagine what's happening in politics, news, and every other industry or business that wants to shape your opinion. Be critical about the media you consume! #chaoticgood #musicindustry #geesepsyop #industryplant #geeseband

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Monday 29 June 2026 11:02:19 GMT