Learn the Anatomy of a Sale.
When I was in telemarketing, the fundamental structure of a pitch was as follows...
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1) Intro / Opening (aka hook, pattern interrupt.)
2) Build Value (Why they should care. AKA, the Elevator Pitch.)
3) Pre-Qualify (e.g. make sure you're talking to the right audience. Identify/define the key demographic.)
4) Overcome Objections (fear or lack of money are usually the obstacles. if they can't afford it, case closed. fear usually means they don't understand how/why they can benefit. rinse and repeat. Product Reviews usually have pros and cons you can use to address those objections.)
5) ABC & KISS (Always Be Closing. Keep It Simple Stup*d.)
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Apply this structure to your pitch. And keep in mind that TikTok works because you're a messenger, not a salesperson. Tell, but don't sell. Know your product. And be the testimonial slash narrator.
2026-06-30 02:20:02
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