@rankwithcody: Let's talk backlinks for a second. 🔗 Press releases get hyped in the SEO world, and they do have value. You buy one, it syndicates out to 20 news outlets, and your business gets mentioned across the web. But here's what matters: some of those outlets carry real weight, and some don't. It's a solid piece of the puzzle, just not the whole strategy. Use them right, and they help. Just don't expect them to do all the work. #LocalSEO #Backlinks #SEOTips #ContractorMarketing #GoogleRankings #HomeServiceMarketing #RankWithCody #SurMarketing