@jessgleim: There are a LOT of campaign objectives inside Meta Ads, or any digital ad platform. Brand Awareness. Traffic. Engagement. Sales. Leads. No wonder ads are confusing as can be, I get it. But here’s what you have to know if you want ads that make you money back - that make you profit: For 95% of small business owners, there are really only two campaign objectives that should be driving your strategy: ➡️ Sales ➡️ Leads Everything else is optimized to get exactly what you asked for. Traffic ads get traffic. Engagement ads get engagement. Meta is incredibly good at giving you exactly what you ask it for!!! But neither is optimized to find people most likely to become customers. If you’re spending money on ads, your goal isn’t traffic. And you shouldn't be investing your precious cash, into paid brand awareness. Your goal is revenue. If you’re an ecommerce business with enough purchase volume, optimize for Sales. If you’re a service provider, coach, consultant, local business, or course creator, optimize for Leads and build a system that turns those leads into paying clients. Do not optimize for the cheapest result. Optimize for the result that grows your business. That’s why this is the foundation of every ad strategy I build. #marketingstrategy #metaads #paidads

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