@thechildcarechic: Would you believe me if I told you we ended the month of June with 32 enrollments… and we hardly did any marketing? Sounds crazy, right? I’ve been so busy preparing for Born to Teach, and my team has been all hands on deck running summer camp. We weren’t out in the community. We weren’t as consistent on social media. Honestly, other things took priority this month. But the enrollments kept coming. Why? Because great marketing isn’t about what you do today. It’s about what you’ve already built. When you have marketing systems in place, your center continues to generate leads even when you’re not actively marketing every single day. When your reputation is strong, your families become your marketing team. When your backend is solid, the phone still rings. The tour requests still come in. Then it’s up to your front office to do their job. And my team understood the assignment (as always). They took those leads and turned them into 32 enrollments. Here are 3 things you need to focus on: 1. Build marketing systems, not marketing moments. You should have things working for you behind the scenes every single day. 2. Create an experience worth talking about. Word-of-mouth is still one of the most powerful marketing tools in childcare. 3. Don’t just generate leads… learn how to convert them. A lead means nothing if your team can’t turn it into an enrollment. This is exactly what I teach inside Childcare Elite, and it’s exactly what you’ll learn in my new book, The WOW Factor in Childcare, launching next week. If you’re tired of feeling like you have to constantly market just to fill your center, this book is for you. Comment “MARKETING” below, and I’ll send you my FREE guide with marketing strategies you can start using today.

Latrice Galloway-Crawford

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Region: US

Tuesday 30 June 2026 00:56:27 GMT