@goodideassweden: Marvel teaming up with Messi for a Spider-Man ad during the World Cup? That’s honestly such a smart marketing move. At first, it feels completely random, which is exactly why it works. Nobody was expecting a Messi x Spider-Man crossover, so it instantly grabs your attention and gets people talking. Then you realize it’s actually perfect timing. You’ve got the biggest football star in the world, one of the most iconic superheroes ever, and the World Cup, when millions of people are already tuned in. It’s the kind of crossover that’s fun, unexpected, and impossible to scroll past. That’s what great marketing looks like. It doesn’t just interrupt people’s feeds but it also gives them something they want to share and talk about. Sometimes the collaborations that seem the most random end up making the most sense. #Marketing #SportsMarketing #Marvel #WorldCup #BrandStrategy

Good Ideas

Open In TikTok:

Region: SE

Tuesday 30 June 2026 14:19:03 GMT