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Tuesday 30 June 2026 17:56:13 GMT
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Lionel Messi and Peter Parker meet in new Spider-Man: Brand New Day teaser. This unexpected ad campaign brings together two massive global icons, featuring football legend Lionel Messi sharing the screen with Tom Holland's Peter Parker. The humorous short trailer opens in a New York City café, where a flustered Peter Parker spots the incredibly famous face walking in. Stunned, Peter trips over himself in excitement and tells the football star he recognizes him, to which Messi simply replies,
Lionel Messi and Peter Parker meet in new Spider-Man: Brand New Day teaser. This unexpected ad campaign brings together two massive global icons, featuring football legend Lionel Messi sharing the screen with Tom Holland's Peter Parker. The humorous short trailer opens in a New York City café, where a flustered Peter Parker spots the incredibly famous face walking in. Stunned, Peter trips over himself in excitement and tells the football star he recognizes him, to which Messi simply replies, "Si." When Peter asks what brings him to the café, Messi holds up his phone to reveal the "Spidey Tracker" app developed by Peter's friend Ned and simply answers, "Spider-Man." Realizing what is happening, Peter quickly changes into his superhero suit. Before taking off, he asks the Argentine captain if he likes heights, prompting a confused "Como?" from Messi. The promo then concludes with a hilarious and majestic shot of Spider-Man web-swinging a yelling Lionel Messi high through the Manhattan skyline. This collaboration serves as a brilliant piece of cross-promotion, strategically dropping right in the middle of the 2026 FIFA World Cup, where Messi is having a phenomenal run with the Argentina national team. It also acts as a fitting nod to Messi's well-documented love for Marvel; during his time playing for Inter Miami CF, he frequently went viral for goal celebrations paying tribute to characters like Thor, Black Panther, Iron Man, and, of course, mimicking Spider-Man's signature web-shooting pose for his children.

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