@brandbosshq: The fastest way to destroy trust? Sound like a corporate spokesperson. People know when you're just repeating the company line. They know when every company you've worked for somehow became "the greatest thing ever." If your audience can't tell where the company ends and the human begins, you've got a credibility problem. Check out the full episode with Kathleen Booth now. #branducation #brandstrategy #marketingstrategy #brandbuilding