@reputaproo: This café didn't change the coffee. They changed the experience. And that small idea turned a simple espresso into something people love to share. The best businesses don't always invent new products. Sometimes they just make ordinary moments unforgettable. #marketing #branding #advertising #businessidea

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Wednesday 01 July 2026 12:26:05 GMT

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Comments

dexjestar :

But yuh getting less coffee🤔

2026-07-04 12:02:45

292

tortiose_know :

They change it so they can give less coffee

2026-07-01 21:56:04

77

Adamvickburg :

I want 8 cups connected. Make it now

2026-07-07 12:17:46

0

andy :

meanwhile the promotion board outside the cafe put "2 coffee for the price of 1"

2026-07-05 07:03:30

41

Sam Timothy :

Slowly cutting down on the amount of cafe they give you

2026-07-07 12:51:29

1

Tortų kapinės TV🇮🇩 Indonesia :

the most GENIUS idea I have ever seen in my entire life. It changed my life. Now instead of washing 2 cups - I wash 4. What a great GENIUS IDEA 👍👍👍

2026-07-05 02:07:00

15

manilami895 :

Omg I don’t know how I lived my life without this idea!!!😂😂😂

2026-07-05 20:05:03

1

fitnessfreak169 :

Is coffee staying longer warm that way?! 🤔

2026-07-06 12:40:43

1

Eagle’s Wings :

Cant even stir sugar sir…

2026-07-04 09:58:25

0

Detroitboy :

I love this idea , just do it for 50 cent so would be more affordable 😁😁

2026-07-05 20:47:41

5

Mr.Antitrust :

Full price for half 🤣

2026-07-05 14:31:17

11

Toomy 🇸🇦🇨🇦 :

Everyday I realize life really ended in 2019, and now is just us dead and seeing weird stupid things ..

2026-07-05 20:50:08

0

I S A K :

That's less coffee

2026-07-07 17:05:55

2

CyB€LL€💙🫆 :

that's too small size

2026-07-03 19:49:22

0

Trevor :

Two cups is smaller amount of coffee because of the inner layer

2026-07-01 22:28:13

2

Koolkrush :

Illy is the best ever

2026-07-03 00:13:14

9

ignoble01 :

2 Sips or 2 shots?

2026-07-03 20:32:03

1

🫪 :

Less amount of coffee cause of the gap in the middle of a cup takes more space

2026-07-01 23:12:08

1

TiredParent :

It’s a marketing gimmick and a conversation starter. Calm down everyone, this is not going to revolutionise the coffee shops and the industry

2026-07-04 12:14:41

2

KennyG :

Hell, yeah, would give the customer a quarter of the amount of espresso for twice the price. I love it.

2026-07-05 16:03:54

4

Olaf the Count :

So business thought reducing their average spend is a genius idea?

2026-07-03 17:39:07

1

ais ais :

I think the idea and concept needs to be appreciated

2026-07-04 18:46:14

1

JywalLondon :

People are becoming so sad

2026-07-06 08:57:04

1

Always singing Adobe :

Can they now do 4 * 1/4 cups please?

2026-07-06 10:15:52

4

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