@seanttg: You are introducing complexity for the following reasons: - You want it to sound more important and complex than it actually is - You want to charge higher prices - You don’t actually understand what you’re selling so mask it in layers of complexity - You want to charge higher prices Why this doesn’t work: - customers don’t understand you - Increases cognitive load - Makes it look like AI wrote it Simplify your messaging and your copy First Principles: - Humans value simplicity. - Reducing cognitive load increases usability. - People infer quality from craftsmanship. - Trust reduces purchase friction.

Sean Tene

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Region: ZA

Wednesday 01 July 2026 14:58:46 GMT