@scottdclarypage: Where you show up matters. Too many people pick the platform that's most popular and try to force-fit their business there. "I have a business, I need to be on Instagram." Wrong move. Be where your customer actually is. And where you feel comfortable creating content. Pick one platform. Get good at it. Then expand. Don't start everywhere. Start somewhere. — I write a weekly newsletter where I unpack these ideas. → newsletter.scottdclary.com