@neilpatel: Trust, it's a simple factor that can cause you to get a sale or lose one. But do your website visitors really trust you and your brand? It's why so many of us are willing to buy from Amazon. So we ran an experiment with 100 businesses that generate at least $10 million a year. What we found is a disconnect between what businesses believe and what potential customers believe about trust. Reputation is everything. From generating good reviews to building a well-known brand to helping potential customers, it takes time to build trust.