@nicky.reardon: Brat was debatably the greatest music marketing campaign of all time, and what’s so impressive about it is how EVERYTHING is connected. The font choices, the colors, the popups, the tweets, EVERYTHING. It’s one of the coolest things about Charli’s approach to music to me. That she thinks about things like marketing & campaigns before the album is even finished fully, and uses that to inform what the rest of it should be💚 #charlixcx #musicmarketing #bratsummer
It’s raw asf while tackling alot of topics not discussed in pop culture- just making these songs hit harder.
2026-07-02 00:35:43
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SWST :
Ok, so now the pixelation wasn’t actually a mistake ? 😅
2026-07-02 23:21:28
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oscarhiii :
in retrospect kamala was not brat 😬
2026-07-03 18:54:10
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chelyric :
i love how you made her feel so seen this whole interview😭 i just know she loved it sm
2026-07-02 05:55:20
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throat culture: link in bio 🥵 :
“what’s so impressive about it is how EVERYTHING is” romantic
2026-07-02 01:23:10
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F E T H E R R E D :
Love BRAT campaign direction ❤️genius !
2026-07-02 12:52:27
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jaksburner :
Damn really cool interview
2026-07-02 03:20:12
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KITTY :
so good
2026-07-02 22:53:36
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throat culture: link in bio 🥵 :
yes! And just graduating from the need to perform effortlessness! That’s always been her ethos but really honing in on that in post brat interviews where it’s like hey every turn is so highly considered and loaded with genius!
2026-07-02 01:13:43
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zeoclassical :
im the best rapper alive
2026-07-02 01:00:39
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🧞♀️Z🪸🫧 :
💐💐💐
2026-07-02 00:38:10
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