@purascans: ⚠️Scanned with the Pura App⚠️ US Labs pulled this exact chemical out of your face cream for being too harsh on skin. It’s still in the Dawn sitting by your sink. That preservative is methylisothiazolinone — MIT — and it’s right on Dawn’s ingredient list. Dermatologists flagged it so hard it got named “Allergen of the Year,” and the EU banned it from leave-on cosmetics like lotions and capped how much can go in rinse-off products. Here’s the gap: dish soap isn’t regulated as a cosmetic. So the same preservative the EU took out of your moisturizer sits unrestricted in the bottle you scrub into your hands multiple times a day. MIT is a contact allergen. Repeated exposure can sensitize you — and once that switch flips, your hands can break out in eczema-like rashes from a soap you used for years with no problem. Branch Basics scanned clean — no MIT, no sulfates, no synthetic fragrance. The label says gentle on hands. The EU pulled it from skincare for a reason.

Purascans

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Thursday 02 July 2026 17:00:19 GMT