@masingafoya: Numbers are deceptive because our brains inherently mistake size for significance. But a massive amount in an insignificant unit is still insignificant. You cannot win a game if you are tracking the wrong metric. In business, if your unit of measure is gross revenue, a massive amount looks like success. But if your unit of measure shifts to net profit margin, that same massive amount might reveal you are actually bleeding cash. The unit of measure dictates your strategy, your boundaries, and your definition of victory. Understood? #africanentrepreneurs #wealthylifestyle #businessowner