InfoWars, the brand of right-wing conspiracy theorist Alex Jones, went up for auction in 2024 after the families of the victims of a 2012 mass shooting at Sandy Hook Elementary School successfully sued him for defamation, and he subsequently declared bankruptcy in 2022. That’s when the satirical website The Onion stepped in. It has been attempting to officially take over InfoWars’s brand assets and related production equipment, with the intention of donating its proceeds to those families. The team, helmed by Onion CEO Ben Collins and Tim Heidecker as creative director, isn’t waiting any longer. InfoWars.com is still in limbo, but a new InfoWars website has launched all the same, as a sort of pirated brand. The resulting website is, at launch, a vehicle for making Jones and his insidious website a (very funny) punch line. But that satire is in service of a greater long-term ambition. Eventually, the new InfoWars wants to become a challenger to social media—one that could someday look like a Netflix of comedy. Read more about how the team is burying Jones’s legacy with a perfectly weird website at the link in bio. #fastcompany #theonion #rebrand - @fastcompany