@joshuamaraney: Google Ads Tests Strongest Match and Strong Match Labels on Sponsored Results Google has confirmed it is testing new “Strongest match” and “Strong match” labels on sponsored search results. The labels are designed to help users instantly identify the ads Google considers to be the most relevant to their search query. According to Google, the labels are based on existing ad quality and relevance signals that are already used to determine which ads appear. The goal is to improve the user experience while helping advertisers connect with higher-intent audiences. Watch the full video to learn more. #GoogleAds #PPC #PaidSearch #SearchMarketing #DigitalMarketing