@ugc.withrach: this is why so many UGC ads don’t convert it’s not the editing. it’s not the lighting. it’s that most creators are listing features and calling it a day. features don’t mean anything to the person watching. saying a supplement has 75 vitamins and minerals doesn’t make someone want to buy it. but saying you stop feeling like you need four coffees just to get through the morning? that lands. that’s the difference between a feature and a benefit. and it’s one of the most important things you can learn as a UGC creator. swipe through for 4 examples across different product categories so you can see exactly how to make the switch in your own videos. save this one and comment AD if you want my free guide that breaks down every element of a high converting UGC ad! #ugccreator #ugcforbeginners #ugctips #ugc