@joshuamaraney: The Downstream Impact of AI Visibility (Read this report now) New research by Rand Fishkin and @Similarweb show users who see a brand recommended by AI are 2.5x more likely to visit that brand later. The research also found that visitors who discover a brand through an AI recommendation spend twice as long on the website compared to traditional search visitors. This changes how marketers should measure success. A user may not click immediately after seeing your brand in ChatGPT, Gemini, Claude, Perplexity, Grok, or Google’s AI results—but they may return later by searching your brand name directly or visiting your website. That’s why building authority across the web is becoming more important than ever. Strong SEO, Digital PR, branded search, and mentions on trusted third-party websites all increase your chances of being recommended by AI. Watch the full video to learn why AI visibility is becoming one of the most important marketing metrics. #SEO #AISEO #DigitalPR #similarweb #randfishkin

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Friday 03 July 2026 13:05:26 GMT