@bluelemonfilms: we wanted to make a spec ad for New Balance which reflects their positioning as a brand where performance meets culture. from their roots in producing quality running gear, New Balance has since expanded into the streetwear community, repositioning themselves as a premium lifestyle brand. our spec ad focused on conveying a sense of quiet confidence while positioning New Balance as a brand that's undeniably built for real life. talent: @travis_iaccarino @newbalance @newbalancelifestyle @newbalancedownunder #cinematic #shortfilm #specad #adelaide

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Saturday 04 July 2026 10:58:23 GMT