@rorysutherlandclips: Rory Sutherland on why the biggest innovations were hiding in plain sight. Uber did not make taxis faster. It killed the anxiety of not knowing if one was coming. Apple did not build a more powerful computer. It asked how using one should feel. Rory Sutherland argues that almost every major innovation is someone noticing a metric everybody else has ignored and doubling down on it. The problem was always there. Nobody was looking at it. A @Sassy Plus original podcast series #rorysutherland #yulife #bottleneckpodcast #business #fyp

Rory Sutherland
Rory Sutherland
Open In TikTok:
Region: GB
Saturday 04 July 2026 18:19:51 GMT
9761
683
9
64

Music

Download

Comments

el_cardosoo
John :
Worst example ever. When I open Uber app i can know EXACTLY how many ubers are around me and how much Id have to way for one. When Im in a city Ive never been where do I call to get a taxi? When they say theyll be there in five min how do I know its true? How do I know they are going though the best route?
2026-07-04 18:31:39
1
hypnagogic_dreamer
Hypnagogic_dreamer :
this man is a treasure
2026-07-05 08:41:01
2
brawsupplyco
Braw Supply Co :
Yes! Love this..
2026-07-05 21:49:21
0
louieluie
Edgar :
Excelente. UX went from human user experience to a programming methodology, and yes, AI innovation removed programming from the metric.
2026-07-05 15:28:29
0
bigpurplecarrot
PurpleImpala :
By definition, if it's an innovation then it's not an incremental improvement.
2026-07-05 03:15:53
0
d4vi35
d4vi35 :
Thanks! You’ve probably just saved me a lot of pain trying to sell an innovation on the basis of old benchmarks.
2026-07-05 01:54:55
1
ntompakays
Katele :
Sir u hv nice accent.
2026-07-04 18:28:37
0
graemelg
graemelg :
You can book an Uber now and they will cancel because they got a better offer now. They haven’t improved anything they just killed a lot of competitors, smaller businesses and self employed
2026-07-04 21:31:05
1
To see more videos from user @rorysutherlandclips, please go to the Tikwm homepage.

Other Videos


About