@mindset.archive52: The UK spent £6 billion making trains faster... Rory Sutherland argues £50 million on good Wi-Fi could have made people happier. Sometimes improving the experience matters more than reducing the time. Would you rather save 30 minutes... or have great Wi-Fi for the whole journey? #EmClimaUltraLeve #rorysutherland #psychology #behavioraleconomics #consumerpsychology