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@coldestjoel: Wimbledon’s viral ‘Overheard’ content strategy is proof that spectator content is the next biggest trend for brands 🎾 @wimbledon #socialmediamarketing #brandstrategy #marketing
Joel Marlinarson
Open In TikTok:
Region: GB
Sunday 05 July 2026 09:06:37 GMT
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Music
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No Watermark .mp4 (
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No Watermark(HD) .mp4 (
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Watermark .mp4 (
9.14MB
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Music .mp3
Comments
Sam :
Always such an incredible social media strategy from them. Brilliant team
2026-07-05 11:30:09
177
Rex :
These are staged! 100% . Never a F word .😏
2026-07-06 08:00:26
0
tiwa.layoooo :
Lovely breakdown as always! ❤️
2026-08-12 22:58:42
1
Tara :
as an avid people watcher i’m obsessed with these videos
2026-07-05 09:31:39
78
Adrian Murdoch :
Joel is on 99.9k followers, let’s get him to 100k 🫡
2026-07-07 05:38:05
6
Christine :
I love the wimbledon social media team!!!
2026-07-12 03:17:51
11
Ash :
How do they pick up the audio? Do they get permission to use?
2026-07-08 00:07:58
7
GIGI :
Even the graphic design and production is top tier quality
2026-07-06 06:54:06
28
shalalala204 :
And most importantly, the very beautiful Arabic music randomly posted with videos
2026-07-19 23:49:58
0
Peter James Coyle :
Their social media team need a raise then…
2026-07-06 07:39:44
4
Jasmine Travelled :
Is it real or acted?
2026-07-06 17:25:20
0
The Cutting Room Floor :
brilliant
2026-07-18 21:07:51
1
grace | pr strategist :
This literally just came up on my TikTok and I was just thinking how good it is
2026-07-06 18:41:53
2
James Wallis :
It’s just so good!
2026-07-05 09:19:58
5
Chen | fashion + biz :
I love this series so much
2026-07-08 02:43:37
1
Ben McCarthy :
I love these style of videos, it’s like something out of a film/tv show the way it’s framed.
2026-07-07 14:57:37
1
Rackt •Tennis & Padel Tracker :
They cooking
2026-07-06 07:09:08
0
Charlotte Dunn :
Best content of an event I’ve seen
2026-07-06 08:15:47
2
katie :
do you have a podcast?
2026-08-31 19:50:55
1
Didè|Photographer📸|Reels :
T
2026-09-10 08:50:48
0
Paola | Cura za sport 🏎️🎾🎿 :
I LOVE IT, and want to copy it desperately. i wonder how they film them...
2026-08-18 22:21:46
0
Johnsonssssssss :
It’s made by an external production company
2026-07-13 05:56:14
0
Sarah Did This :
Anyone remember that Overheard in Waitrose Facebook page, so entertaining
2026-08-20 01:34:06
0
V :
They’ve been on an incredible run this season.
2026-07-12 11:25:17
1
Jmmhznr26 :
I enjoyed those videos too!
2026-07-07 16:01:51
0
To see more videos from user @coldestjoel, please go to the Tikwm homepage.
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