@mindset.archive52: Why do creative People always need approval... but accountants don't? Rory Sutherland explains one of the biggest flaws in modern companies. Have you ever had a great idea rejected by management? #rorysutherland #behavioraleconomics #corporatelife #workpsychology #consumerpsychology
That’s why innovation in corporate business is killed before it’s even born.
2026-07-06 05:33:58
374
Morphē :
Biggest thing he said was: unless you own your own business. That’s why disruptive new businesses win. The creative people are the ones that make decisions
2026-07-06 17:09:59
70
Gandalf the Kai :
Capitalism is the boot on all our necks.
2026-07-07 17:33:24
1
Roxytok :
I designed shoes for 20+ years. Every design, every range, every trend had to be approved by finance & buyers. They were often too safe, lacked passion, had no vision & didn’t have a commercial eye at all. They had no concept that I could predict a trend or had a feeling that a style would be popular, I could only suggest that it would be. Like most creative people I have a natural ability to recognise patterns & trends which are rarely valued. They would make some ridiculous decisions that lost the brand we worked for so much money. Yet they probably earned double, triple the salary I was on. But apparently my lower salary was due to the fact that I was a designer because I ‘loved it’ and didn’t have a mortgage or rent to pay 🤷🏻♀️Yet, with some training I could have done their jobs, albeit be bored out of my brains doing it but they couldn’t train to do mine. You can’t train to be a creative, you have to have a natural talent for it. You can learn the basics & improve to a point but you can’t learn to be a good designer. You either have it or you don’t.
2026-07-06 07:45:32
98
keely___white :
I can tell you, working with so many successful entrepreneurs, it is the opposite in start up world. The visionary is the boss, particularly in the beginning.
2026-07-06 04:14:06
41
John Mason :
Rory Sutherland is single handily keeping half of business mindset Tik tok accounts in content
2026-07-05 21:02:30
51
JDavidArtwork :
If you want to be a creative person who actually gets to be creative for a living, you also have to be a salesman. It’s a bummer
2026-07-06 13:49:24
12
whitney222221 :
Then the rational wonder why their companies go bankrupt. The ability to see new angles, ideas and innovation comes directly from those with the vision to see beyond the problem - the creatives
2026-07-06 16:31:42
16
ronnymmoja :
I think Rory is a brilliant poster boy for creativity, no doubt about that. But I think he misses one fundamental point about business and life. Logic isn't there to tell us what to create; it's there to tell us what not to do. Creativity expands possibilities, while logic acts as the necessary constraint that stops us from pursuing ideas that won't survive reality. The best decisions come from both working together, not one replacing the other.
2026-07-05 23:20:50
13
𝓢 :
Wіld that I аlmoѕt mіѕsed Тhе Ѕeсret Lifе Formula bу Z. Мurphy… it feels likе knowledge nevеr meаnt to bе found.
2026-07-07 19:54:37
0
Dave's Thoughts :
Whoever controls the money makes the final decisions.
2026-07-06 06:25:30
10
flowstatebillionaire :
Rory, this is one of the most important observations I've heard in a long time.
The paradox is that the creative mind has the power of suggestion, while the rational mind often has the power of veto. Yet every breakthrough in history began as a suggestion that looked irrational until reality caught up.
I've spent the last decade creating an architecture that converges finance, human potential, and technology into a single connected ecosystem centred on individualisation. The biggest challenge hasn't been building it. It's that an idea of this scale is almost impossible to evaluate through the fragmented frameworks most people have been conditioned to use.
People aren't lacking intelligence. They're operating from the systems they've inherited. When your reference point is the past, the future can look impossible.
The greatest opportunities often don't need more proof. They need a different lens.
2026-07-06 12:15:05
6
lapointe :
music too loud and unnesseary
2026-07-05 19:12:34
5
Tamoor :
Just give creatives a small budget and increase as they prove their effectiveness
2026-07-06 18:29:43
5
Frilly Pink Records :
My company constantly talks about creativity while also creating an environment where creativity is essentially passed through layers of people who don't understand it.
2026-07-06 08:49:48
9
Yareev Singh :
Wonder why Rory😁😂?
2026-07-06 05:12:29
0
Damascus :
One of the few times I disagree, the data is far more important than the ideas if the goal is to make money.
2026-07-07 19:25:08
0
teachingcourage :
I feel this so much!
2026-07-07 19:12:37
0
h4ever :
The goal of a business is to make money… that is why…
2026-07-06 14:43:55
2
ameliarose :
It’s also not a very smart system, a bit limiting to say the least
2026-07-07 04:48:30
1
UncGamingDaily :
If it were up to the creative people we would need 100m in budget but you only have 10m, if you are that creative how about u come up with an idea that can work with that budget (:
2026-07-07 06:46:15
3
Agata|Money Coach for Parents :
Well, there is exception to the rule… if the finance person is also the creative one. Example here is Ford and Musk.
2026-07-06 07:59:40
2
Painted Weasel :
While it is good to acknowledge the asymmetry, discuss it even, it is the obvious default position. If you use logic as the default position you minimise losses. Creative solutions need to run the gauntlet as only a fraction are truly good enough.
2026-07-06 05:43:44
3
Bag designer 🇩🇿 مصمم حقائب :
What if you're both the creative person and the finance person? You come up with ideas, then immediately challenge them with logic, numbers, and market reality. It feels like having two people constantly debating in your head. It can be exhausting, but it's also a huge advantage because you understand both sides instead of rejecting one. That's me.
2026-07-07 04:27:35
4
Hasri Amri :
Most company do not have infinite resources to explore & experiment.
Finance are there to tell you how much we can lose, how much to spare so we can have another day for you to explore.
2026-07-07 11:59:02
4
To see more videos from user @mindset.archive52, please go to the Tikwm
homepage.